Well-known search engines such as Google, Yahoo, and MSN view your site through automated “spiders” to determine the most appropriate way to classify and index your content. Through innovative construction techniques, a site can be optimized to provide search engines with the information they require in the most suitable format.

Effective SEO marketing campaigns include a combination of both “on-page” and “off-page” components. On-page optimization targets specific areas of text such as page titles and headings, as well as general content. Selecting the appropriate page title is key in the optimization process. The title metatag must be keyword-rich and possess an appropriate keyword density level.

Description metatags are often shown by search engines. A keyword-rich description metatag should compel users to click on to your site. The purpose behind proper SEO description tags is to substantially increase the volume of targeted traffic to your site, resulting in a higher conversion rate of visitors to customers. Correct keyword selection and an appropriate keyword density level elevate search engine rankings.

The success of your search engine marketing strategy depends on your basic keyword selection. A good search engine strategy targets a broad range of keywords in addition to organic search engine optimization services and link building.

The primary purpose of optimization is to elevate your site’s ranking in the “organic” part of the search engine results pages. For example, when a Yahoo user searches a specific word or phrase, the higher your ranking—and the more likely the user will click on the link to your site.

Search engines place great value on fresh and relevant content. There are currently two distinct methods of securing fresh and pertinent content—RSS feeds and weblogs. Search engines recognize websites with RSS feeds as fresh and relevant content, thus resulting in higher search engine rankings. Content-rich blogs that are continually being updated are visited more frequently by search engines. These topic-specific blogs are an excellent tool for attracting incoming links.

The formulas that the search engines use to determine your rankings are continually changing. That means that the preferred method of optimization remains ever-changing as well. In order to maximize your site’s SEO, continual modifications to your strategies and techniques are essential.

Research has shown that 70% of individuals viewing search results select organic listing first. That indicates appearing in the organic results on the first page of Google and Yahoo can increase your search engine traffic exponentially.

Although optimizing a web page is essential to achieving top ranking status, link building is also an extremely valuable tool. From the search engines’ perspective, links from other websites, commonly referred to as “off-page” optimization, are viewed as unbiased votes. The top criteria for ranking competitive phrases in all major search engines is based on who is specifically linked to any given site and on what basis. When search engines recognize the sites linked to you, you receive the benefit from that association. Depending on their level of importance, your own rankings can improve proportionally.

• Our SEO Approach
  1EZ uses a proven methodology to establish our clients’ websites in the top-ranked search engines.
  
  
• A Guide to SEO
  1EZ simplifies the SEO process for users who may be new to the world of search engine marketing.
  
  
• SEO FAQs
  1EZ provides simple answers to your most complex search engine optimization questions.